Bachelor's (Honours)
BA (Honours) Business and Marketing – PA
Course Overview
The Bachelor of Arts (Honours) in Business and Marketing prepares students to understand consumer behaviour, branding and digital marketing within a global business environment. Students study strategic marketing, market research, business management, digital communication and customer relationship management while completing practical projects aligned with industry needs.
The programme develops creative thinking, analytical ability and leadership skills that enable graduates to design effective business and marketing strategies across multiple industries.
Entry Requirements
- Academic Records: Recognized high school qualification or equivalent with official transcripts.
- Application Materials: Completed application form and academic documents.
- Additional Requirements: Interest in business and marketing recommended.
- English Proficiency: IELTS 6.0 overall or equivalent accepted qualification.
- Supporting Documents: Additional documents requested during admission if applicable.
Career Outcomes
- Marketing Executive
- Brand Manager
- Digital Marketing Specialist
- Business Development Executive
- Market Research Analyst
Scholarship Available
- Scholarships available for eligible applicants
Key Information
Location
Singapore, Singapore
University
PSB Academy
Intakes
July, March, November
Study Mode
Full-time
Tuition Fee
$23,544 / Year
Duration
2 Year
Language
English
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