Master's
MSc Marketing – TUD
Course Overview
The MSc Marketing provides advanced knowledge of strategic marketing, consumer behaviour, branding, market research, and digital communications within domestic and international markets. Students explore integrated marketing strategy, customer relationship management, innovation, marketing analytics, and business communications through practical projects and real-world case studies.
The programme develops creative, analytical, and leadership skills required to design effective marketing campaigns. Students gain practical experience in evaluating consumer insights and market performance using modern analytical tools. Graduates are prepared for careers in marketing management, brand strategy, advertising, market research, and consultancy.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business or Marketing (minimum 55% or a 3.0 GPA on a 4.0 scale).
- IELTS 6.5 (with no band lower than 6.0), TOEFL iBT 89, PTE 58, or Duolingo 120.
- Marketing profile evaluation and academic background check.
- Official university degree transcripts, updated CV/resume, two letters of recommendation, and statement of purpose.
- Valid passport copy, visa eligibility verification, and academic credential assessment.
Career Outcomes
- Marketing Manager
- Brand Manager
- Market Research Consultant
- Product Manager
- Digital Marketing Manager
Scholarship Available
- Yes (TU Dublin Postgraduate Scholarships)
Key Information
Location
Dublin, Ireland
University
Technological University Dublin
Intakes
September
Study Mode
On Campus
Tuition Fee
$22,350 / Year
Duration
1 Year
Language
English
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