Master's
MSc Marketing – UCC
Course Overview
The MSc Marketing provides advanced education in strategic marketing, consumer behaviour, branding, market research, digital marketing, and customer relationship management. Students develop creative and analytical skills through applied marketing campaigns, business case studies, and research projects while examining evolving consumer and market trends.
The programme emphasizes innovation, strategic communication, and evidence-based marketing decision-making across domestic and international markets. Students gain practical experience designing integrated marketing strategies using contemporary digital tools. Graduates are prepared for careers in marketing management, brand strategy, advertising, market research, and consultancy.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business or Marketing (minimum 60% or 3.0 GPA on a 4.0 scale).
- IELTS 6.5 (with no band lower than 6.0), TOEFL iBT 90, PTE 63, or Duolingo 120.
- Marketing profile check and academic suitability review.
- Official university degree transcripts, updated CV/resume, two letters of recommendation, and statement of purpose.
- Valid passport copy, visa eligibility verification, and academic credential assessment.
Career Outcomes
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Product Manager
- Marketing Consultant
Scholarship Available
- Yes (UCC Postgraduate Scholarships)
Key Information
Location
Cork, Ireland
University
University College Cork
Intakes
September
Study Mode
On Campus
Tuition Fee
$19,700 / Year
Duration
1 Year
Language
English
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