MBA
MBA Dual Degree – Digital Transformation in Tourism Management – BHMSB
Course Overview
This specialized MBA focuses on applying digital technologies to tourism and hospitality through studies in smart tourism, digital marketing, customer experience, tourism analytics, innovation, and destination management.
Graduates develop the expertise required to transform tourism organizations using emerging technologies.
Entry Requirements
- Academic Records: Recognized bachelor’s degree from an accredited institution in Hospitality, Tourism, Business, or a related discipline.
- English Proficiency: IELTS 6.0, TOEFL iBT 80, PTE Academic 56, or equivalent.
- Academic Background: Tourism, hospitality, business, or digital management background is preferred.
- Application Materials: Official bachelor’s transcripts, CV/resume, statement of purpose, passport copy, and recommendation letters if required.
- Additional Requirements: Relevant tourism or hospitality industry experience is beneficial but not compulsory.
Career Outcomes
- Tourism Innovation Manager
- Digital Tourism Consultant
- Destination Marketing Manager
- Hospitality Technology Manager
- Tourism Strategy Consultant
Scholarship Available
- Merit-based Scholarships
Key Information
Location
Lucerne, Switzerland
University
Business & Hotel Management School (BHMS)
Intakes
August, February, November
Study Mode
Full-time, On Campus
Tuition Fee
$34,100 / Year
Duration
1 Year
Language
English
Related Courses
No related courses found.
Lucerne, Switzerland
Business & Hotel Management School (BHMS)
