Bachelor's
BA Sports Management – EBSu
Course Overview
The BA Sports Management program at EU Business School provides students with specialized knowledge of the business, marketing, and management aspects of the global sports industry. The curriculum covers sports marketing, sponsorship, event management, sports finance, facility management, leadership, media relations, and sports law.
Students gain practical insights through industry case studies and collaborative projects while developing leadership and strategic planning skills. Graduates are prepared for careers in sports organizations, clubs, governing bodies, event management companies, sports marketing agencies, and international sports enterprises.
Entry Requirements
- Certified copy of a recognized 10+12 high school transcript or equivalent
- Personal assessment interview with the admissions department/advisor.
- Completed application form, motivation letter
- ELTS 6.0 (min. 5.5 in each component), TOEFL iBT 80+, PTE 40+, or equivalent
- One or two letters of recommendation
Career Outcomes
- Sports Marketing Executive
- Sports Event Manager
- Club Operations Manager
- Athlete Relations Coordinator
- Sponsorship Manager
Scholarship Available
- EU Excellence Scholarship
- EU Merit Scholarship
- EU Family Scholarship
Key Information
Location
Munich, Germany
University
EU Business School
Intakes
August, February, June, October
Study Mode
On Campus
Tuition Fee
$14,100 / Year
Duration
3 Years
Language
English
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EU Business School
