The BA Leisure & Tourism Management program at EU Business School prepares students for successful careers in the international tourism, hospitality, and leisure sectors. The curriculum includes tourism planning, destination management, hospitality operations, event management, customer experience, sustainable tourism, and international marketing.
Students develop business, communication, and leadership skills through practical learning experiences and industry-focused projects. The program emphasizes innovation and responsible tourism practices, preparing graduates for careers in tourism organizations, hotels, travel companies, event management firms, destination marketing agencies, and global hospitality businesses.