The BSc Business Management & Entrepreneurship program at GISMA Business School combines core business management principles with entrepreneurial innovation. Students study entrepreneurship, business planning, innovation management, finance, marketing, operations, and leadership while learning how to identify business opportunities and develop successful ventures.
Practical projects, startup simulations, and industry case studies encourage creativity and strategic thinking. Graduates are equipped to establish their own businesses or pursue careers in innovation management, business development, consulting, startup ecosystems, and entrepreneurial organizations.