Bachelor's
BSc Business Management & Marketing – GBS
Course Overview
The BSc Business Management & Marketing program at GISMA Business School equips students with strong business management and marketing expertise. The curriculum covers consumer behavior, branding, digital marketing, market research, strategic marketing, sales management, business analytics, and organizational management.
Students develop creativity, communication, and analytical thinking through practical business projects and industry case studies. Graduates are prepared for careers in marketing management, digital marketing, advertising, brand management, business development, and customer relationship management in global organizations.
Entry Requirements
- Certified copy of a recognized 10+2 qualification
- Interest in branding, advertising, digital marketing or consumer behaviour
- Completed application form, CV and motivation letter
- IELTS 6.0, TOEFL iBT 80+, PTE Academic 59+ or equivalent
- Personal admissions interview (if required)
Career Outcomes
- Marketing Executive
- Brand Executive
- Digital Marketing Specialist
- Product Marketing Coordinator
- Market Research Analyst
Scholarship Available
- Siblings & Spouse Discount (gisma.com)
Key Information
Location
Potsdam, Germany
University
GISMA Business School
Intakes
April, January, July, October
Study Mode
On Campus
Tuition Fee
$13,125 / Year
Duration
3 Years
Language
English
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GISMA Business School
