Master's
MA International Marketing and Brand Management – GBS
Course Overview
The MA International Marketing and Brand Management program at GISMA Business School develops expertise in global marketing strategy, brand development, consumer behavior, digital marketing, market research, and integrated marketing communications. Students learn to build strong international brands using data-driven insights, innovation, and creative marketing approaches.
Practical projects, business case studies, and industry engagement strengthen strategic thinking and leadership skills. Graduates are prepared for careers in international marketing, brand management, digital marketing, advertising, market research, and business development across global organizations.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Communications or a related discipline
- Prior knowledge of marketing, branding or consumer behaviour preferred
- CV, motivation letter and official university transcripts
- IELTS 6.5, TOEFL iBT 88+, PTE Academic 60+ or equivalent
- One academic or professional letter of recommendation
Career Outcomes
- International Marketing Manager
- Brand Manager
- Global Product Manager
- Marketing Strategy Consultant
- Consumer Insights Manager
Scholarship Available
- Siblings & Spouse Discount (gisma.com)
Key Information
Location
Potsdam, Germany
University
GISMA Business School
Intakes
September
Study Mode
On Campus
Tuition Fee
$17,160 / Year
Duration
1.5 Years
Language
English
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GISMA Business School
