Master's
MA International Business (International Marketing) – MBSu
Course Overview
The MA International Business (International Marketing) program at Munich Business School provides advanced knowledge of international marketing strategies, global consumer behavior, branding, digital marketing, market research, and integrated marketing communications. Students develop analytical, creative, and strategic skills through practical projects, business case studies, and industry engagement.
The curriculum emphasizes innovation, customer experience, and data-driven marketing decisions in international markets. Graduates are prepared for careers in international marketing, brand management, digital marketing, advertising, market research, business development, and global marketing consulting across multinational organizations.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Communications or a related discipline
- Prior academic background or professional interest in international marketing, branding or consumer behaviour
- Motivation letter outlining career goals in international marketing, CV/Resume and official university transcripts
- IELTS 6.5, TOEFL iBT 85+, Cambridge C1 Advanced/C2 Proficiency or equivalent
- One or two academic/professional letters of recommendation
Career Outcomes
- International Marketing Manager
- Global Brand Manager
- Export Marketing Manager
- Market Expansion Consultant
- International Sales Manager
Scholarship Available
- MBS BEST Scholarship
- MBS Explorer Scholarship
- Deutschlandstipendium (Munich Business School)
Key Information
Location
Munich, Germany
University
Munich Business School
Intakes
February, September
Study Mode
On Campus
Tuition Fee
$17,160 / Year
Duration
1.5 Years
Language
English
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