Bachelor's
BA (Hons) Business Management (Marketing) – AUG
Course Overview
The BA (Hons) Business Management (Marketing) program at Arden University – Germany provides students with a strong foundation in business management while developing specialized marketing expertise. The curriculum covers branding, consumer behavior, digital marketing, market research, strategic marketing, advertising, sales management, and business analytics.
Students strengthen creativity, communication, and analytical thinking through practical projects and industry case studies. Graduates are well prepared for careers in marketing management, digital marketing, brand management, advertising, customer relationship management, and business development across global organizations.
Entry Requirements
- Certified copy of a recognized 10+2 qualification (or equivalent)
- Interest in marketing, branding, advertising or digital media
- Completed application form, personal statement and CV/Resume
- IELTS 6.0 (minimum 5.5 in each component), TOEFL iBT 80+, PTE Academic 59+ or equivalent
- Personal admissions interview (if required)
Career Outcomes
- Marketing Executive
- Brand Executive
- Product Marketing Executive
- Digital Marketing Specialist
- Market Research Analyst
Scholarship Available
- Arden University International Scholarship
- Arden University Early Enrolment Discount
Key Information
Location
Berlin, Germany
University
Arden University – Germany
Intakes
February
Study Mode
On Campus
Tuition Fee
$10,500 / Year
Duration
3 Years
Language
English
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Arden University – Germany
