Master's
MSc International Marketing Management – BU
Course Overview
The MSc International Marketing Management at Bangor University develops advanced expertise in managing marketing activities across international markets. Students study global marketing strategy, consumer behaviour, digital marketing, branding, international market research, marketing analytics, cross-cultural communication, and strategic marketing management.
Industry-focused projects strengthen creativity, commercial awareness, and decision-making skills while addressing global marketing challenges. Graduates are prepared for careers in international marketing, brand management, digital marketing, global business development, advertising agencies, market research, and multinational organisations.
Entry Requirements
- Recognized undergraduate bachelor’s degree in any discipline from a recognized tertiary provider
- Minimum Second Class lower degree classification or international equivalent standard
- Advanced English language proficiency meeting postgraduate standards (IELTS 6.5 overall)
- Submission of academic transcripts, degree certificates, and professional CV
- Statement of purpose detailing global marketing strategy objectives
Career Outcomes
- International Marketing Director
- Global Brand Manager
- Consumer Insights Manager
- Digital Marketing Strategist
- Export Marketing Consultant
Scholarship Available
- Bangor Business School Postgraduate Grants
- Global Marketing Scholarships
- International Awards
Key Information
Location
Bangor (Wales), United Kingdom
University
Bangor University
Intakes
January, July, March, May, November, September
Study Mode
On Campus
Tuition Fee
$20,050 / Year
Duration
1 Years
Language
English
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