The BBA (Hons) Business Administration at Coventry University provides students with a broad understanding of business functions and organisational leadership. The curriculum covers strategic management, marketing, finance, operations, economics, entrepreneurship, business law, and organisational behaviour.
Students develop commercial awareness through practical business projects, teamwork, and industry engagement while strengthening leadership and problem-solving skills. Graduates are prepared for careers in corporate management, business consultancy, operations, entrepreneurship, project management, and international business organisations.