The BA (Hons) Sport Management at Coventry University focuses on the business and management of sport organisations within national and international contexts. Students study sports marketing, event management, sports finance, governance, leadership, sponsorship, facility management, and strategic planning.
Industry projects and practical experiences develop commercial awareness, leadership, and organisational skills relevant to the rapidly evolving sports industry. Graduates are prepared for careers in sports clubs, governing bodies, event management, sports marketing, facility operations, and sports business consultancy.