Course Overview

The MSc International Marketing Management at Coventry University develops advanced expertise in global marketing strategy, consumer behaviour, brand management, digital marketing, international market research, marketing analytics, and strategic communications. Students examine international business environments through consultancy projects, case studies, and data-driven decision-making while developing creative and analytical skills.

The programme focuses on managing brands across diverse cultural and economic contexts using innovative marketing approaches. Graduates are prepared for careers in international marketing, brand management, digital marketing, market research, business development, and global marketing consultancy.