The MSc Business Analytics at Edinburgh Napier University equips students with advanced analytical skills to support evidence-based business decision-making. Students study data analytics, business intelligence, predictive modelling, statistics, machine learning, data visualisation, programming, and strategic decision analysis.
Practical projects using real organisational datasets develop technical competence in extracting actionable business insights. The programme combines analytical techniques with business strategy to improve organisational performance. Graduates are prepared for careers as business analysts, data analysts, analytics consultants, decision support specialists, and business intelligence professionals.