Master's
MSc Marketing – ENU
Course Overview
The MSc Marketing at Edinburgh Napier University develops advanced marketing knowledge for dynamic international business environments. Students study strategic marketing, consumer behaviour, branding, digital marketing, marketing analytics, market research, integrated communications, and innovation.
Consultancy projects and applied research strengthen analytical, creative, and leadership skills while addressing contemporary marketing challenges. The programme equips graduates to develop evidence-based marketing strategies that enhance organisational performance. Career opportunities include brand management, digital marketing, market research, advertising, marketing consultancy, and business development.
Entry Requirements
- Recognized undergraduate degree from a recognized institution with a minimum 2:2 classification
- Minimum Second Class lower degree classification or international equivalent standard
- Advanced English language proficiency via IELTS Academic 6.0 overall (minimum 5.5 in each component)
- Submission of academic transcripts, degree certificates, and professional CV
- Statement of purpose outlining marketing strategy and brand management goals
Career Outcomes
- Marketing Director
- Brand Strategist
- Consumer Insights Manager
- Digital Marketing Manager
- Advertising Account Director
Scholarship Available
- Edinburgh Napier Business School Postgraduate Marketing Grants
- Industry Scholarships
Key Information
Location
Edinburgh (Scotland), United Kingdom
University
Edinburgh Napier University
Intakes
January, September
Study Mode
On Campus
Tuition Fee
$20,540 / Year
Duration
1 Years
Language
English
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