Course Overview

The MSc International Marketing at Leeds Beckett University develops specialist expertise in creating and managing marketing strategies across global markets. Students study international consumer behaviour, digital marketing, global branding, marketing analytics, international market research, strategic marketing, social media marketing, and cross-cultural communication.

Practical consultancy projects strengthen creative thinking, analytical skills, and strategic decision-making. The programme prepares graduates for careers in international marketing, brand management, digital marketing, advertising, business development, and global marketing consultancy.