Course Overview

The BA Business Management with Marketing at London Metropolitan University combines core business management knowledge with modern marketing strategies. Students study marketing principles, consumer behaviour, branding, digital marketing, strategic management, finance, operations, market research, and entrepreneurship.

Practical assignments enable students to design marketing campaigns, analyse business performance, and develop customer-focused strategies. The programme prepares graduates for careers in marketing management, brand management, digital marketing, business development, sales management, consultancy, and leadership roles within domestic and international organisations.