Master
MSc in Marketing Analytics and Data Intelligence – PSB
Course Overview
The MSc in Marketing Analytics and Data Intelligence combines marketing strategy with advanced data analysis to help organizations understand consumer behaviour and improve business performance.
Students gain practical skills in digital marketing, analytics, and data-driven decision-making.
Entry Requirements
- Academics: Recognized 3-year or 4-year Bachelor’s degree (180/240 ECTS)
- Cutoff: Min. 55% aggregate or CGPA 6.0/10
- English: IELTS 6.0-6.5 / TOEFL iBT 80 / Duolingo 105
- Entrance: GMAT / GRE not required
- Documents & Selection: Degree Marksheets, CV, 2 LORs, SOP, Passport, Interview
Career Outcomes
- Marketing Data Analyst
- Customer Insights Analyst
- CRM Analyst
- Marketing Intelligence Manager
- Digital Marketing Analyst
Scholarship Available
- PSB Merit Scholarship
- Early Bird Waiver
- Eiffel Excellence
Key Information
Location
Paris, France
University
Paris School of Business
Intakes
September
Study Mode
On Campus
Tuition Fee
$18,970 / Year
Duration
2 Years
Language
English
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Paris School of Business
