Brock’s Bachelor of Sport Management (BSM) is Canada’s renowned undergraduate program dedicated exclusively to the business of sport. The curriculum covers sport marketing, event management, sport finance, governance, legal aspects of athletics, and athletic sponsorship.
Students gain extensive experiential learning through industry field placements, consulting assignments, and major sporting event coordination. The program connects students with a vast network of alumni and professional sports organizations. Graduates are prepared to lead commercial, public, and non-profit sports entities worldwide.