Georgian College’s Honours Bachelor of Business Administration (Automotive Management) is a unique degree program designed for leadership roles in the global automotive and transportation industries. Coursework combines core business administration subjects—finance, marketing, accounting, and supply chain—with specialized automotive modules including dealership operations, automotive marketing, regulatory compliance, and fleet management.
The program features mandatory paid co-op work terms with automotive manufacturers, corporate dealerships, and parts distributors. Graduates step into management careers across the automotive sector.