Course Overview

The Bachelor of Communication at the University of Waikato focuses on developing expertise in strategic communication, digital media, public relations, journalism, marketing communication, and organisational communication. Students learn how to create engaging content, analyse audiences, manage communication campaigns, and communicate effectively across digital and traditional media platforms.

Practical assignments, media production, and industry engagement strengthen professional writing, presentation, and storytelling skills. Graduates are prepared for careers in corporate communications, media organisations, digital marketing, public relations agencies, government departments, community organisations, and content creation industries.