Bachelor's
Bachelor of Business (Marketing) – UIT
Course Overview
The Bachelor of Business (Marketing) at Unitec Institute of Technology prepares students to develop and manage effective marketing strategies in competitive local and global markets. The programme covers consumer behaviour, digital marketing, branding, advertising, market research, integrated marketing communication, sales management, and strategic marketing.
Students complete practical marketing campaigns and industry projects that strengthen creativity, analytical thinking, and communication skills. Graduates are prepared for careers in digital marketing, brand management, advertising agencies, market research, public relations, business development, and corporate marketing departments.
Entry Requirements
- NCEA Level 3 minimum of 42 credits across approved subjects
- Completion of required literacy and numeracy credits (including Level 2 English/Māori)
- English language proficiency via IELTS 6.0 overall or equivalent standard
- Submission of official high school leaving certificates and grade records
- Meeting general admission rules and age policy criteria
Career Outcomes
- Marketing Manager
- Brand Strategist
- Digital Marketing Specialist
- Market Research Analyst
- Public Relations Officer
Scholarship Available
- Unitec Business School Scholarships
- Marketing Association Grants
- International Student Awards
Key Information
Location
Auckland, New Zealand
University
Unitec Institute of Technology
Intakes
February, July
Study Mode
On Campus
Tuition Fee
$26,415 / Year
Duration
3 Years
Language
English
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Unitec Institute of Technology
