Master's
MA Digital Business – EIT
Course Overview
The Master of Digital Business at Eastern Institute of Technology prepares graduates to lead digital innovation and business transformation. The programme focuses on digital strategy, e-commerce, business analytics, digital marketing, customer experience, emerging technologies, innovation management, and organisational change.
Students undertake applied projects that examine how digital technologies improve business performance and competitive advantage. Graduates are equipped for careers in digital transformation, innovation management, technology consulting, digital strategy, e-commerce leadership, and business development across technology-driven industries.
Entry Requirements
- Recognized undergraduate degree in business, IT, or a related commercial discipline
- Minimum academic grade average standard in prior qualifying degree coursework
- English language proficiency meeting postgraduate entry requirements (IELTS 6.5)
- Submission of academic records, degree certificates, and professional CV
- Statement of purpose detailing digital strategy and business integration interests
Career Outcomes
- Digital Transformation Manager
- E-commerce Director
- Business Intelligence Analyst
- Digital Strategy Consultant
- Technology Project Manager
Scholarship Available
- EIT Digital Innovation Awards
- Postgraduate Business Grants
- Regional Tech Scholarships
Key Information
Location
Napier, New Zealand
University
Eastern Institute of Technology
Intakes
April, February, July, October
Study Mode
On Campus
Tuition Fee
$56,000 / Year
Duration
2 Years
Language
English
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Eastern Institute of Technology
