Bachelor's
Bachelor of Commerce – Marketing – VUW
Course Overview
The Bachelor of Commerce – Marketing at Victoria University of Wellington develops expertise in creating customer-focused marketing strategies within competitive business environments. Students study consumer behaviour, digital marketing, branding, market research, integrated marketing communications, sales management, customer analytics, and strategic marketing.
Practical projects and case studies strengthen creativity, communication, and analytical thinking while addressing real business challenges. Graduates are prepared for careers in brand management, digital marketing, advertising, market research, business development, public relations, and marketing consultancy.
Entry Requirements
- NCEA Level 3 university entrance standard meeting general university admission requirements
- Fulfillment of literacy and numeracy prerequisites for business study
- English language proficiency meeting undergraduate standards (IELTS 6.0 overall with no band under 5.5)
- Submission of official secondary school transcripts and application documentation
- Minimum age criteria and general institutional admission policies
Career Outcomes
- Marketing Specialist
- Brand Strategist
- Digital Marketer
- Market Research Analyst
- Public Relations Officer
Scholarship Available
- VUW Marketing Scholarships
- Business School Grants
- Student Excellence Awards
Key Information
Location
Kelburn, New Zealand
University
Victoria University of Wellington
Intakes
February, July, November
Study Mode
On Campus
Tuition Fee
$37,550 / Year
Duration
3 Years
Language
English
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Kelburn, New Zealand
Victoria University of Wellington
