Bachelor's
Bachelor of Commerce – Marketing – UC
Course Overview
The Bachelor of Commerce – Marketing at the University of Canterbury develops specialist knowledge in consumer behaviour, branding, digital marketing, market research, advertising, sales management, customer relationship management, and marketing strategy.
Students undertake practical projects and business case studies that strengthen creativity, analytical thinking, and commercial decision-making skills. The programme prepares graduates to create customer-focused marketing solutions in competitive markets. Career opportunities include digital marketing, brand management, advertising, marketing consultancy, market research, and business development.
Entry Requirements
- NCEA Level 3 university entrance standard meeting general university admission guidelines
- Fulfillment of literacy and numeracy prerequisites for business study
- English language proficiency meeting undergraduate standards (IELTS 6.0 overall with no band under 5.5)
- Submission of official secondary school transcripts and application documentation
- Minimum age criteria and general institutional admission policies
Career Outcomes
- Marketing Specialist
- Brand Strategist
- Digital Marketer
- Market Research Analyst
- Public Relations Officer
Scholarship Available
- UC Business School Scholarships
- Marketing Association Grants
- Student Excellence Awards
Key Information
Location
Christchurch, New Zealand
University
University of Canterbury
Intakes
February, July
Study Mode
On Campus
Tuition Fee
$37,920 / Year
Duration
3 Years
Language
English
Related Courses
Christchurch, New Zealand
University of Canterbury
Christchurch, New Zealand
University of Canterbury
Christchurch, New Zealand
University of Canterbury
Christchurch, New Zealand
University of Canterbury
Christchurch, New Zealand
University of Canterbury
