Pathway Group

Bachelor's

BA Digital Business, Design & Innovation – EBSu

Course Overview

The BA Digital Business, Design & Innovation program at EU Business School combines business strategy with digital technologies, innovation, and creative thinking. Students explore digital transformation, design thinking, entrepreneurship, product development, user experience, innovation management, and emerging technologies shaping modern organizations.

The curriculum emphasizes digital marketing, business analytics, and agile project management through practical projects and industry-focused learning. Graduates develop the skills to lead digital transformation initiatives and pursue careers in digital business management, innovation consulting, product management, startups, and technology-driven enterprises.

Entry Requirements

  • Certified copy of a recognized 10+12 high school transcript or equivalent
  • Personal assessment interview with the admissions department/advisor.
  • Completed application form, motivation letter
  • ELTS 6.0 (min. 5.5 in each component), TOEFL iBT 80+, PTE 40+, or equivalent
  • One or two letters of recommendation

Career Outcomes

  • Digital Transformation Consultant
  • Innovation Manager
  • Product Manager
  • UX Strategy Consultant
  • Digital Business Analyst

Scholarship Available

  • EU Excellence Scholarship
  • EU Merit Scholarship
  • EU Family Scholarship

Key Information

Location Munich, Germany
University EU Business School
Intakes August, February, June, October
Study Mode On Campus
Tuition Fee $14,100 / Year
Duration 3 Years
Language English

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Tuition Fee / year

Euro 14100 / Year

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