Course Overview

The BA Hons Business Management with Marketing at Edinburgh Napier University integrates core business management knowledge with strategic marketing expertise. Students study consumer behaviour, branding, digital marketing, marketing communications, strategic management, market research, business analytics, and organisational leadership.

Industry projects develop analytical, creative, and communication skills while addressing contemporary marketing challenges in competitive markets. Graduates are prepared for careers in brand management, digital marketing, business development, advertising, market research, sales management, and marketing consultancy.