Bachelor's
BA (Hons) in Business Management (Marketing) – EBSu
Course Overview
The BA (Hons) in Business Management (Marketing) program at EU Business School focuses on building advanced marketing knowledge alongside essential business management skills. Students study digital marketing, branding, consumer behavior, market research, advertising, strategic marketing, business analytics, and sales management.
Through practical projects and business case studies, students learn to create effective marketing strategies for competitive international markets. Graduates develop creativity, analytical thinking, and communication skills required for careers in brand management, digital marketing, advertising, business development, and global marketing organizations.
Entry Requirements
- Certified copy of a recognized 10+12 high school transcript or equivalent
- Personal assessment interview with the admissions department/advisor.
- Completed application form, motivation letter
- ELTS 6.0 (min. 5.5 in each component), TOEFL iBT 80+, PTE 40+, or equivalent
- One or two letters of recommendation
Career Outcomes
- Brand Manager
- Marketing Manager
- Digital Marketing Specialist
- Product Marketing Executive
- Market Research Analyst
Scholarship Available
- EU Excellence Scholarship
- EU Merit Scholarship
- EU Family Scholarship
Key Information
Location
Munich, Germany
University
EU Business School
Intakes
February, October
Study Mode
On Campus
Tuition Fee
$14,100 / Year
Duration
3 Years
Language
English
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EU Business School
