Bachelor's
BA Hons Marketing – BCU
Course Overview
The BA (Hons) Marketing at Birmingham City University develops expertise in creating customer-focused marketing strategies for competitive global markets. Students study consumer behaviour, branding, digital marketing, advertising, integrated marketing communications, market research, sales management, marketing analytics, and strategic marketing planning.
Industry projects and live business briefs strengthen creativity, communication, and commercial decision-making skills while solving real marketing challenges. Graduates are prepared for careers in digital marketing, brand management, advertising, marketing consultancy, market research, business development, and customer relationship management.
Entry Requirements
- Successful completion of 10+2 secondary school certificate (CBSE, ISC, or State Boards) with an average of 60%+
- Mathematics requirement at 10th Standard minimum 65% (or 12th Standard equivalent)
- English language proficiency via IELTS Academic 6.0 overall with minimum 5.5 in each component
- Submission of UCAS application, personal statement, and academic reference
- Minimum age criteria and general institutional admission policies
Career Outcomes
- Marketing Specialist
- Brand Strategist
- Digital Marketer
- Market Research Analyst
- Public Relations Manager
Scholarship Available
- BCU Marketing Scholarships
- Business School Grants
- Student Success Awards
Key Information
Location
Birmingham, United Kingdom
University
Birmingham City University
Intakes
September
Study Mode
On Campus
Tuition Fee
$18,570 / Year
Duration
3 Years
Language
English
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