Course Overview

The BA Hons Marketing Management at Edinburgh Napier University develops expertise in creating customer-focused marketing strategies within competitive global markets. Students study consumer behaviour, branding, digital marketing, integrated marketing communications, market research, strategic marketing, social media marketing, and marketing analytics.

Practical campaigns and consultancy projects strengthen creativity, analytical thinking, and communication skills. The programme prepares graduates to develop innovative marketing solutions that support organisational growth. Career opportunities include brand management, digital marketing, advertising, market research, sales management, and marketing consultancy.