The BA (Hons) Sport Business Management at Birmingham City University combines business management with specialist knowledge of the global sport industry. The programme covers sport marketing, sponsorship, event management, sport governance, finance, leadership, strategic management, commercial operations, and fan engagement.
Students gain industry experience through practical projects and collaborations with sports organisations while developing management and entrepreneurial skills. Graduates are prepared for careers in sports marketing, event management, sport administration, governing bodies, commercial sport enterprises, and recreation management.