Course Overview

North Island College’s BBA Marketing Major provides specialized education in consumer behavior, digital marketing, sales management, brand strategy, and market research. Students learn to develop comprehensive promotional campaigns, analyze market trends, and implement customer relationship management systems.

The program combines core business theory with practical project-based learning and optional co-op work terms. Students build digital portfolios and master marketing analytics tools to evaluate campaign performance. Graduates are well equipped for marketing careers in retail, corporate sectors, and advertising agencies.