The 3-year General Bachelor of Business Administration (GBBA) at Cambrian College delivers foundational training in business operations, accounting, microeconomics, and marketing essentials. Students explore Canadian business structures, management leadership, organizational ethics, and business analytics applications.
The program emphasizes spreadsheet modeling, professional business communication, and new venture creation. Applied class exercises and case studies prepare students to make evidence-based operational decisions. Graduates gain broad commercial competencies that enable rapid entry into various corporate and small business roles.