Bachelor's
Bachelor of Business Administration in Digital Marketing Communications – ADUD
Course Overview
The Bachelor of Business Administration in Digital Marketing Communications equips students with expertise in digital marketing strategy, branding, social media management, content marketing, consumer behaviour, and marketing analytics.
Graduates develop practical skills to create impactful digital campaigns for modern businesses.
Entry Requirements
- Academic Records: High school certificate or equivalent with satisfactory academic performance.
- English Proficiency: IELTS 5.5, TOEFL iBT 61, EmSAT English or equivalent.
- Subject Requirements: Business, Marketing, Media Studies, or English background is advantageous but not mandatory.
- Application Materials: Official secondary school transcripts, passport copy, completed application form, Emirates ID (if applicable), and passport-size photograph.
- Additional Requirements: Foundation programme may be required if direct entry criteria are not met.
Career Outcomes
- Digital Marketing Specialist
- Brand Manager
- Social Media Manager
- Marketing Executive
- Marketing Consultant
Scholarship Available
- Merit-based scholarships available
Key Information
Location
Dubai, United Arab Emirates
University
Abu Dhabi University-Dubai
Intakes
February, September
Study Mode
Full-time, On-Campus
Tuition Fee
$49,745 / Year
Duration
4 Year
Language
English
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