Pathway Group

Bachelor's

Bachelor of Business Administration – Marketing – AUD

Course Overview

The Bachelor of Business Administration in Marketing prepares students to understand consumer behavior, digital marketing, branding, advertising, market research, and strategic communication.

Through real-world business projects, case studies, and internship opportunities, students develop creative and analytical skills needed to build successful brands in today’s global marketplace.

Entry Requirements

  • Academic Records: Recognized Secondary School Certificate (High School Diploma, IB, A-Levels) with a minimum overall average of 70%–75% (or equivalent GPA).
  • English Proficiency: IELTS Academic 6.5, TOEFL iBT 79, EmSAT Achieve English 1550+, or equivalent.
  • Standardized Tests/Placement: AUD Mathematics Placement Exam, SAT Math, or EmSAT Math (minimum 1100).
  • Application Materials: Official attested high school transcripts, valid passport copy, Emirates ID copy, passport photos, and Good Conduct Certificate.
  • UAE Ministry Attestation: High School Equivalency Certificate issued by the UAE Ministry of Education.

Career Outcomes

  • Marketing Executive
  • Brand Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Sales Manager

Scholarship Available

  • Merit-based scholarships available

Key Information

Location Dubai, United Arab Emirates
University American University Of Dubai
Intakes January, May, September
Study Mode Full-time, On-Campus
Tuition Fee $101,010 / Year
Duration 4 Year
Language English

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American University Of Dubai
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Bachelor's
Full-time, On-Campus

Tuition Fee / year

AED 101010 / Year

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