Course Overview

The Marketing major at Carleton’s Sprott School of Business focuses on consumer psychology, digital marketing analytics, market research, brand management, and integrated strategy. Students learn to evaluate market data, design customer-centric promotional campaigns, and manage product lifecycles.

The applied curriculum emphasizes social media strategy, search engine optimization, and brand positioning. Through client-driven projects, students build comprehensive marketing plans for real commercial entities. Graduates are equipped to launch careers in corporate marketing, brand management, and digital strategy.