Course Overview

The Honours Bachelor of Commerce in Marketing major at Ontario Tech University focuses on digital marketing analytics, consumer behavior, brand management, market research, and integrated promotional strategy. Students learn to design data-driven marketing campaigns, analyze digital consumer metrics, and manage product lifecycles.

The applied curriculum emphasizes social media strategy, search engine optimization, and marketing automation tools. Through client-driven capstone projects, students build comprehensive marketing portfolios. Graduates launch careers in corporate marketing departments and digital advertising agencies.