Bachelor's
Bachelor of International Business – International Marketing and Trade – CUa
Course Overview
Combining global marketing strategy with international trade regulations, this BIB concentration examines cross-cultural buyer behavior, global brand management, and export/import operations. Students undertake intensive study in a chosen language and complete a mandatory year of study at a foreign business school.
Coursework explores digital marketing in international markets, trade agreements, and foreign market entry planning. Graduates develop deep cross-cultural marketing expertise and international trade leadership skills.
Entry Requirements
- OSSD or equivalent with a minimum overall average of 80-83% in 6 Grade 12 U/M courses
- Grade 12 Academic English (ENG4U)
- Grade 12 Advanced Functions (MHF4U)
- Grade 12 Calculus & Vectors (MCV4U)
- Proof of English Language Proficiency: IELTS 6.5 overall (no band below 6.0) or TOEFL iBT 86
Career Outcomes
- Global Brand Manager
- International Market Researcher
- Trade Development Officer
- Cross-Cultural Marketing Strategist
- Export Manager
Scholarship Available
- Yes (Sprott School of Business Entrance Scholarships)
Key Information
Location
Ottawa, Ontario, Canada
University
Carleton University
Intakes
September
Tuition Fee
$34,393 / Year
Duration
4 Years (includes Mandatory Year Abroad)
Language
English
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