Bachelor's
Bachelor of Science in Marketing with Business Analytics – UB
Course Overview
The Bachelor of Science in Marketing with Business Analytics at University of Birmingham combines marketing expertise with analytical methods used to evaluate consumer behaviour and business performance. Students study digital marketing, customer analytics, market research, data visualisation, and strategic marketing while developing strong quantitative skills.
Practical projects provide experience in using business data to optimise marketing decisions. The curriculum promotes innovation, critical thinking, and evidence-based planning. Graduates are equipped for careers in marketing analytics, digital marketing, consultancy, and strategic business development.
Entry Requirements
- Completion of 10+2 secondary school certificate with 80%–85%+ overall mark.
- Strong performance in 10+2 Mathematics (80%+ required).
- English Proficiency: IELTS Academic Group BBS UG (6.5 overall with min 6.5 in speaking/writing).
- Official secondary marksheets, pass credentials, and personal essay.
- Secondary subject outline showing data/mathematical coursework.
Career Outcomes
- Marketing Data Analyst
- Consumer Insights Specialist
- Digital Campaign Analyst
- Marketing Optimization Manager
- Customer Analytics Specialist
Scholarship Available
- Available
Key Information
Location
Birmingham, United Kingdom
University
University of Birmingham
Intakes
September
Study Mode
On Campus
Tuition Fee
$26,400 / Year
Duration
3 Year
Language
English
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