Course Overview

Mount Saint Vincent University’s BBA Marketing major focuses on consumer behavior, digital marketing strategy, market research, brand management, and integrated communications. Students learn to analyze market data, design customer-centric promotional campaigns, and manage product lifecycles across commercial channels.

The applied curriculum covers social media strategy, advertising analytics, and retail management. Through client-driven projects, students build comprehensive marketing portfolios. Graduates are equipped to launch careers in corporate marketing, brand strategy, and advertising agencies.