Bachelor's
BBA Marketing – CBU
Course Overview
The BBA in Marketing at Cape Breton University focuses on consumer behavior, brand strategy, digital marketing, market research, and integrated marketing communications. Students learn to design data-driven marketing campaigns and evaluate market dynamics across domestic and global trade sectors.
The practical curriculum emphasizes brand development, social media strategy, and strategic marketing management. Through client-based class projects, students build real-world marketing strategy portfolios. Graduates are prepared for careers in advertising, brand management, and market research.
Entry Requirements
- High School Graduation Diploma with a minimum 65-70% overall average
- Grade 12 Academic English
- Grade 12 Academic Mathematics
- Two additional Grade 12 academic electives
- IELTS 6.5 overall (no band below 6.0) or TOEFL iBT 80
Career Outcomes
- Marketing Coordinator
- Brand Specialist
- Digital Marketing Assistant
- Market Research Analyst
- Public Relations Officer
Scholarship Available
- Yes (Shannon School of Business Scholarships)
Key Information
Location
Sydney, Nova Scotia, Canada
University
Cape Breton University
Intakes
January, May, September
Tuition Fee
$19,275 / Year
Duration
4 Years (120 credits)
Language
English
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Cape Breton University
