Course Overview

The BSc (Hons) Marketing at Anglia Ruskin University develops creative and strategic marketing expertise across digital and traditional business environments. Students study consumer behaviour, branding, digital marketing, advertising, market research, integrated communications, social media strategy, and international marketing.

Practical campaigns and consultancy projects strengthen analytical, communication, and creative skills while solving real business challenges. Graduates are prepared for careers in marketing management, digital marketing, advertising, branding, sales management, and market research.