Pathway Group

Bachelor's

BSc Marketing – USi

Course Overview

The BSc Marketing develops knowledge of consumer behaviour, branding, digital marketing, market research, advertising, and strategic communication. Students learn how organisations create value through effective marketing strategies and customer engagement.

Graduates are prepared for careers in marketing management, digital marketing, brand development, sales, market research, and business communication roles.

Entry Requirements

  • Academic Records: High school qualification with satisfactory academic performance from a recognized institution.
  • English Proficiency: IELTS 6.5, TOEFL iBT 88, PTE Academic 61, or equivalent.
  • Subject Requirements: Business Studies, Economics, or English is advantageous.
  • Application Materials: Academic transcripts, personal statement, academic reference, passport copy, and UCAS application.
  • Additional Requirements: Creativity, communication, and analytical skills are preferred.

Career Outcomes

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Market Research Analyst
  • Advertising Executive

Scholarship Available

  • Marketing Scholarships
  • Business School Awards
  • Academic Merit Scholarships

Key Information

Location Southampton, United Kingdom
University University of Southampton
Intakes September
Study Mode On Campus
Tuition Fee $36,300 / Year
Duration 1 Years
Language English

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