The BSc Sport & Event Management program at the University of Europe for Applied Sciences (UE) provides specialized knowledge of sports management and event organization within an international business environment. Students study sports marketing, event planning, sponsorship, facility management, finance, leadership, and sports law.
The curriculum integrates practical learning through industry projects, live events, and business case studies while strengthening communication and organizational skills. Graduates are prepared for careers in sports organizations, event management companies, fitness enterprises, sports marketing agencies, and international sporting institutions.