Master's
MA Luxury Brand Management – BCU
Course Overview
The MA Luxury Brand Management at Birmingham City University focuses on the strategic management of premium and luxury brands in international markets. The programme explores luxury consumer behaviour, global branding, digital marketing, retail management, customer experience, innovation, sustainability, and luxury business strategy.
Students analyse leading luxury brands through industry projects while developing creative, commercial, and strategic decision-making skills. Graduates are prepared for careers in luxury brand management, fashion and lifestyle marketing, retail leadership, luxury consultancy, international marketing, and premium consumer goods industries.
Entry Requirements
- Recognized undergraduate Honours degree with a minimum of 2:2 in any discipline or creative field
- Minimum Second Class lower degree classification or international equivalent standard
- Advanced English language proficiency via IELTS Academic 6.0 overall with minimum 5.5 in each component
- Submission of academic transcripts, degree certificates, and professional CV
- Statement of purpose or digital portfolio outlining luxury market interest
Career Outcomes
- Luxury Brand Manager
- Retail Operations Director
- Global Marketing Coordinator
- High-End Product Manager
- Luxury Consumer Analyst
Scholarship Available
- BCU Design and Business Postgraduate Grants
- Brand Innovation Scholarships
Key Information
Location
Birmingham, United Kingdom
University
Birmingham City University
Intakes
September
Study Mode
On Campus
Tuition Fee
$18,970 / Year
Duration
1 Years
Language
English
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