Master's
MA Marketing Management – UEASU
Course Overview
The MA Marketing Management program at the University of Europe for Applied Sciences (UE) provides advanced knowledge of strategic marketing, consumer behavior, branding, digital marketing, marketing analytics, sales management, and business communication.
The curriculum integrates theoretical learning with practical projects, live marketing campaigns, and industry case studies to strengthen strategic thinking and leadership skills. Students learn to develop innovative marketing solutions for competitive global markets. Graduates are prepared for careers in marketing management, brand management, digital marketing, advertising, and business development.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Communications or a related discipline
- Strong interest in strategic marketing, branding and market research
- CV/Resume, motivation letter and official university transcripts
- IELTS 6.0, TOEFL iBT 72+, PTE Academic 59+ or equivalent
- One academic or professional letter of recommendation
Career Outcomes
- Marketing Director
- Brand Manager
- Consumer Insights Manager
- Marketing Strategy Consultant
- Product Manager
Scholarship Available
- UE Scholarship
Key Information
Location
Potsdam, Germany
University
University of Europe for Applied Sciences (UE)
Intakes
March, September
Study Mode
On Campus
Tuition Fee
$12,000 / Year
Duration
2 Years
Language
English
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University of Europe for Applied Sciences (UE)
