Master's
MA Strategic Marketing Management – ISMI
Course Overview
The MA Strategic Marketing Management program at the International School of Management (ISM) develops advanced expertise in strategic marketing, branding, consumer behavior, digital marketing, market research, customer relationship management, and marketing analytics.
Students participate in practical marketing campaigns, consulting projects, and industry collaborations that strengthen creative and analytical thinking. The curriculum prepares graduates to develop innovative marketing strategies for international markets. Career opportunities include marketing management, brand management, digital marketing, advertising, business development, and marketing consultancy.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Communications or a related discipline
- Prior knowledge of strategic marketing, branding or consumer behaviour
- CV/Resume, motivation letter and official university transcripts
- IELTS 6.5, TOEFL iBT 90+, Cambridge C1 Advanced or equivalent
- One academic or professional letter of recommendation
Career Outcomes
- Marketing Strategy Manager
- Brand Strategy Consultant
- Product Marketing Manager
- Marketing Director
- Consumer Insights Manager
Scholarship Available
- ISM Scholarship
- Deutschlandstipendium
Key Information
Location
Dortmund, Germany
University
International School of Management (ISM)
Intakes
September
Study Mode
On Campus
Tuition Fee
$12,960 / Year
Duration
2 Years
Language
English
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International School of Management (ISM)
