Master's
Master of Science (Marketing Management) – UG
Course Overview
The Master of Science (Marketing Management) develops strategic marketing expertise for today’s competitive global marketplace. Students examine consumer behaviour, brand management, market research, digital marketing, product innovation, and integrated marketing communications while learning to create effective marketing strategies.
Practical projects and industry-focused assignments strengthen analytical thinking, creativity, and decision-making skills. The programme emphasizes customer value creation, international marketing, and data-driven marketing performance evaluation. Graduates are equipped for leadership roles in brand management, marketing consultancy, advertising, business development, and international marketing organizations.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business or related area (minimum 55% or 3.0 GPA on a 4.0 scale).
- IELTS 6.5 (minimum 6.0 in each band), TOEFL iBT 88, PTE 61, or Duolingo 110.
- Admissions interview with program coordinators for select non-business background candidates.
- CV/resume, official university transcripts, statement of purpose, and two letters of recommendation.
- Applicants must satisfy programme-specific academic eligibility, and for postgraduate programmes hold a recognised Bachelor’s degree (minimum Second Class Honours Grade 1 or equivalent) in a relevant discipline. Some programmes may also require relevant work experience, an interview, or a portfolio where specified.
Career Outcomes
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Product Manager
- Marketing Consultant
Scholarship Available
- Yes (Global Scholarships)
Key Information
Location
Galway, Ireland
University
University of Galway
Intakes
September
Study Mode
On Campus
Tuition Fee
$22,900 / Year
Duration
1 Year
Language
English
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